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Are you buying the right Coffee Beans? (Beginner's Guide to Coffee)

Are you buying the right Coffee Beans? (Beginner's Guide to Coffee)

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Head to https://www.aeropress.com/ethan and save 20% off your order! A huge thank you to AeroPress for sponsoring this video.

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43 comments

  1. Notes, reflections, corrections & additional links:

    Hey everyone! This was by far one of the most fun and challenging videos I've made to date. I'm sure there are going to be a ton of questions and comments on this video because the world of coffee is constantly evolving and a lot of what coffee you enjoy does come down to personal preference.

    Also, let me just get ahead of this question:

    Q: Why did you use a blade grinder?!

    A: I only used the blade grinder for the green coffee taste test. Green coffee is extremely hard and dense unlike porous roasted coffee so I didn't want to ruin my burr grinder that was used for all of the other coffees in this video.

    Now while this is fairly comprehensive video, it is also really just the tip of the iceberg when it comes to learning about coffee. My ultimate goal with this video is to help YOU explore coffee beans you'll love. I think the best way to do that is by explaining the fundamentals from a price and flavor perspective so you can make an informed decision when you are tasting and shopping for coffee. Remember, all of us have our unique human biases when it comes to coffee:

    1. Some of us only drink espresso and espresso drinks
    2. Some of us use milk and sugar
    3. Some of us like coffee black
    4. Some of us only drink iced coffee

    Because of this I decided to focus this video specifically on the beans, because without the beans we don't have coffee, so logically, it makes sense as the first place to start.

    That being said, I'd love to do a video specifically on the fundamentals of brewing where we dive into:
    – Water (Ph, mineral content)
    – Grind size
    – Bean Ratio
    – Extraction (refractive index)
    – Brewing methods (espresso vs filter)

    So if you want to see that video, we can make it happen (maybe with some other coffee channel's help 👀)

    Additional learning ➡ https://ethanchlebowski.notion.site/Coffee-Learning-Resources-e961e8519d04457ba709fc7eea95a1f7?pvs=4 (I'll try to keep this updated as people offer more resources)

    AeroPress (20% off) ➡ https://www.aeropress.com/ethan – Another big thank you to AeroPress, without their support I probably would have a made a rushed coffee video just to get one done. So if you want to get 20% off and help support the channel, give them a look!

  6. My first comment ever with this account!😊. But I had to go back and login into a proper account to post here, because it only seemed fair
    I came into specialty coffee only on 2019, though I’ve been drinking coffee, and I liked them all that while, all my life.

    I learnt a lot from online resources shared by professionals, and seeing this makes me wish I’d seen this two years ago…,
    There may be stuff you left out, I don’t care, and there may be stuff the old me would not understand either.
    But you have offered a lot in such a small space of time and visuals.
    As a coffee grower, processor, roaster and brewer ( yes I do all of it, and natural too while I’m at it ) I admire the way you touched points in every domain. This can be a small springboard for someone who latches on, it’s to be expected that only less than 2% would see this as basic inspiration. But for a whole lot of others such as me from 5 years ago, this is a great learning experience

  11. Since you mentioned James a couple of times, I shall remind you he says when buying equipment the biggest single factor is the grinder. You can't make good coffee with a poor or mediocre grinder.

    Personally I lean to Guatemalan or Sumatran for most of my beans, unlike James who says if he had to be restricted to one country he would choose Colombian.

  12. Although i appreciate your attempt to be as unbiased as possible, you forgot to mention an important factor. The SPECIES of coffee. Although there's many, there's two common one's: arabica and robusta. Arabica is the more expensive kind that's more difficult to grow, traditional,…Robusta is cheaper, stronger both in taste and caffeine, and easier to grow. Has like x2 the caffeine but also twice the potency.

  13. Dear Ethan,

    Thank you very much for this great, beautiful and very comprehensive video about coffee beans and the whole process with everything on it.
    I have just seen your video for the second time and next week I will watch it for the third time. I have learned a lot from it thanks to your explanation. They now know much more about the coffee beans to be able to make a better choice.

    Once again, thank you very much for this very comprehensive and very informative video about coffee beans.

  17. Great video. As someone who’s spent a portion of my career in training personnel, I love your use of focused objectives and review.

  19. I personally don't like the other brand coffee M.R.C or DR.C extra. They test awful, which includes starbucks coffee. The rest of coffee we are just paying for brand not for the quality. If you are really coffee person go try ethiopian coffee at ethiopian restaurant traditionally then you can talk about it otherwise talking behind whatever you don't have have no proves. You want to real go to ethiopian restaurant ask them I would like ethiopian coffee then you will know the difference between high and low.

  21. Great beginner video but you had one mistake on your own roast coffee taste test. When you roast your beans you have to wait at least 7 days for degassing up to 21 days depending to your beans.

  22. Y'all don't sleep on the sponsored section. I've had an Aeropress since 2018 and it's been my brewer of choice since. There's so many ways you can brew with it, it's easy to clean, and it's actually unlikely that you will make a bad tasting cup with it; it requires less skill (or equipment i.e. gooseneck kettle) than something like a pour-over. Ethan it's actually so awesome that you got sponsored by them.

  25. One of the hardest challenges for a coffee lover is finding the perfect coffee. The truth is, there may not be a single "perfect" coffee bean since everyone’s taste preferences are unique. The best approach is to embrace the adventure of trying different beans and flavors. Support your local roasters, as they often source specialty coffee and premium, high-quality beans. Additionally, look for reputable sellers who import directly from the origin. These sellers typically follow a careful selection process to ensure they offer only the finest coffee to their customers.

  26. I don't think that making comparaison and test taking in consideration Starbuck is relevant, because is just the worst coffee, beans, and roasting that you can find, like making video about gastronomy with ex of McDonald's 😅

  29. Nice content bit you can sumamrise the video in 2 mins if you cut out the Well get to that shortly. Well get to that shortly. Well get to that a bit later…Summary: producing coffee costs money, roasting creates flavours. Go taste different brews to find your personal choice.

  39. you do know the Agtron Scale and the Tonino Scale , to make the color test, so you can determind if it is dark or medium , Light, so on…..and btw there are moer scale that does the same, so i do not get what you are saying , but sure there is over a 1000 sort of Coffee beans. and more factor like ,what high they were grown and how was the weather when harvested, what soil type , so on .

  41. All things being equal, I don't like the dark roast variety compared to the lighter roast of the same bean/brand. However, I want to extract as much of the flavor/oils from it as possible.

    In terms of flavor, is there such a thing as letting the coffee sit TOO long in a french press? Any thoughts on coffee sachets (ex. Hill Station Coffee) or using the pour-over technique.

    BTW, there was a great podcast a long time ago where Dr Mark Miodownik describes how decaf is made!

  42. It so many details about coffee and roasting. I'm a small roaster company, and our cost of margin is higher than big brands. @ethan, what do you think of traditional roasters that don't use computers to monitor the roast?

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